On Friday, January 6, hundreds stopped by to shop and say their goodbyes to two retail operations – Montreat Books and Gifts and the General Store – at Montreat Conference Center. The closings mark the next step in an extensive re-visioning process that will consolidate two stores into one. “Three factors – the changing book market, the erosion of denominational loyalty, and reduced foot traffic – have contributed to this decision,” explained conference center president Pete Peery. “The decision to close the much-loved book and gift shop and General Store was very difficult and caused deep pain in the community,” he continued. “Nevertheless, due to the market and financial realities, it was clearly time to re-think the ministry of retail at Montreat Conference Center.”
“The new leaner profile we’re moving to will in no way compromise the warm hospitality guests and customers enjoyed when they stopped in,” added Kim Hayes, Vice President for Marketing and Communication. “Retail at Montreat will continue to live into that tradition as we move forward.”
 |
| Jaan Ferree |
Taking the lead in creating a new look for the solo shop is designer Jaan Ferree. Her Asheville-based company, Intentional Design, has completed a number of successful local projects, including renovation of the chapels at Mission Hospitals, downsizing and remodeling of offices for Event Pro Strategies, and renovation and design for Laughing Seed Café.
 |
| Jane Bannerman |
Ferree, who also has extensive retail experience, will stay on when the redesigned shop opens as the new consulting manager, responsible for the on-going look and feel of the shop and the selection of its inventory. Joining her will be long-time manager of Montreat’s General Store, Jane Bannerman. As operations manager of the new shop, Bannerman will oversee day-to-day business.
“These are incredibly talented veteran retailers,” said Hayes, adding that each brings her own unique set of skills and experience to the new management team. “I look forward to working with them as we re-imagine this new retail operation at Montreat that, in addition to being a shopping destination, will also be an integral part of Montreat Conference Center’s mission and ministry.”
The new store will be located on the second floor of the Moore Center in the space previously occupied by Montreat Books and Gifts. After the redesign of this space, it is projected that the new store will be opened by May 1.
Comments