(Photo courtesy of TheSeafarer.)Everyone likes getting promotional products--they're fun; they're functional; and they mean that you never have to buy yourself a pen ever again. And businesses like giving them as a way to get their name out there.
Sometimes swag (or merch) is anticipated or even expected--on the table at a trade show or resource fair, or in the registration packet for a conference, or even for a 5k run. In these cases, when there's no swag, people are disappointed. But what about surprise swag?
I was in New York City this past weekend for a bit of vacation, and on Saturday night I attended a film screening as part of the Friars Club Comedy Film Festival. Due to my own lack of ability in navigating the underground maze of Rockefeller Center, I arrived a little late. As my friend and I were searching for seats in the already crowded theater, I noticed several seats with reserved signs and swag bags on them. Isn't that nice, I thought, to give all the special guests (I was thinking filmmakers and media) a little gift.
But when we reached our seats I saw that everyone received a bag. The bag itself was simple: white paper with the film's title stamped on the sides. Inside was a T-shirt, three promotional postcards, and a set of plastic vampire fangs. (The film was about Hamlet, the Holy Grail, and vampires--of course.) The neat thing about the fangs is that the stapled cardboard label that sealed the bag had been branded with the film's information. The promoters hadn't just chosen an item that complemented the film, they made it into their own product.
When I was looking for an image to accompany this post, I simply did a Flickr search for "swag." The image above is of another surprise swag story, this time from the South by Southwest Interactive Festival. A couple of bloggers were hosting a panel discussion, and they decided to provide swag bags to the attendees. I have no doubt that SXSWi had plenty of it's own swag, but this was an extra step to generate some buzz and excitement around this particular panel.
I don't imagine that surprise swag is necessary or even appropriate for every event or in every situation. And it doesn't have to be elaborate or expensive. Just think about the last time someone gave you an unexpected gift, and think about what that could do for your customers or your guests. And you won't have to worry about anyone who forgot their pen.
* * * * *
Have you seen the new "I Heart Montreat" badge? (It's in the upper left-hand corning of this page.) We would love for your to share Montreat with all your friends and followers, so check out how to post your own badge over on our Media Resources page.
Josh Richard is the Video Marketing Associate at Montreat. He creates promotional videos for Montreat and helps manage the website, blog(s), 
Jason Nanz comes to Montreat from Roanoke, VA. He is a 2006 graduate of Roanoke College, an Eagle Scout, long-time Montreat Ranger and a highly experienced outdoorsman.
The woods are quieter now; the bustle and excitement of the conference season is behind us. Summer is beginning to wane here in the mountains of Montreat. The squirrels haven’t yet begun their frenzied winter gathering and water snakes still sun themselves on rocks by the stream. While the hills retain their verdant hue, the nights have begun to cool and the violent thunderstorms of summer have given way to the steady drizzles of autumn.
Emily Johnson Lindsay is the Director of Major Gifts at Montreat Conference Center. Seeing the commitment from those who love Montreat is what makes her work most meaningful.




